Ingredients
Happy Dog ingredients
Ingredients, which ingredients in pet food are actually good for your dog, which are easy for them to digest, and which are not?
Perhaps you are asking yourself these and similar questions and are unsure when it comes to the ingredients in dog food. Here you can get an overview of the ingredients in dog food.

Grain – good or bad for dogs?
You may have heard or read that cereals are harmful to dogs. From a scientific point of view, however there is no reason to demonise cereals and the carbohydrates they contain. The explanation lies in the evolution of the wolf into a dog. Over the course of decades, the dog has optimally adapted to its life in our neighbourhood. In the process, its ability to absorb carbohydrates also improved, such as starch.
When should you feed your dog ingredients grain-free food?
The digestive enzyme that digests starch is more than 7 times more active in dogs than in wolves. Researchers also found many other indications that dogs can utilise carbohydrates well. From today’s perspective, it can therefore be said that cereals and other carbohydrates are not generally unsuitable for a dog’s diet. Rather, the decision as to whether a dog can be given food containing cereals depends on the type of food, This means that a grain-free food is only a must for dogs with a proven intolerance or allergy – and this is far less common than many people think.
Grain-free dog food
However, if it is clear that your dog does not tolerate many types of grain, these can be easily replaced with our grain-free recipes such as

Piemonte
Avoid. All Sensible varieties, with the exception of Caribbean and Piemonte, are also available in a mini version for small dogs up to 10 kg. Furthermore, our Sensible Pure wet food consists of 100% animal protein and is prepared without grain, soya or added sugar.


Meat content - a vague term
Protein is an essential building material in the dog’s organism. Meat is the main source of protein for dogs. However, the term ‘meat content’ is neither protected nor scientifically defined. It can be compared to the term ‘light’, which is found on many products for us humans. A reputable statement on dog food defines the ‘meat content’ as the proportion of animal
protein in the total protein of the dog food. So what about the ‘meat content’ in Happy Dog dry food? Depending on the recipe and area of use, the ‘proportion of animal protein in the total protein’ in Happy Dog varieties is between 70 and 80 per cent. In our special recipes, the proportion of animal protein may vary in order to meet the specific requirements of the
individual special feeds. By the way: It’s not just the proportion in pet food that is important, but also the variety, because not all proteins are the same. Proteins are made up of individual but different building blocks, the amino acids. Some amino acids are essential for carnivores, so it is important to have the right mix. A balanced diet is therefore also the basis for your dog to prevent a deficiency, to ensure his performance and to grow old healthily.
Naming animal protein sources
There are legal requirements for the labelling of feed materials of animal origin for warm-blooded animals. What used to be labelled as ‘poultry meat meal’, for example, must now be labelled as ‘poultry meal’ or, alternatively, as ‘poultry protein’ or ‘poultry protein’. It is always a high-quality raw material that must withstand the same food tests as other animal foods.
Beet pulp is not hidden sugar
We use beet molasses pulp in our pet food. The desugared beet molasses pulp is very rich in crude fibre, which serves as important dietary fibre. These have many health benefits: they are essential for your pet’s intestinal health and can even bind bacterial toxins from pathogenic intestinal pathogens in an emergency. Beet molasses shreds are therefore not sweet, they do not make you fat and they do not improve the flavour. Did you know that the beet molasses pulp used in pet food contains such minimal traces of sugar? and that this sugar beet pulp is even included in diabetic food? so that a 20kg dog with a daily ration of 250g of food consumes just 0.5g of sugar? For comparison: even a cent weighs 4 times more at 2 g.
What is cellulose?
Cellulose is a well-tolerated, very pure source of crude fibre that originally comes from wood. But what is the function of cellulose in dog food? In animal nutrition, this crude fibre is used, for example, to achieve a good saturation effect or to stabilise the consistency of faeces in sensitive animals. Cellulose is therefore often specifically included in recipes aimed at weight reduction, for example, as well as in food for puppies or four-legged seniors. Are you still wondering why there is cellulose in the food? There is a good reason for this, as other sources of crude fibre in the quantities required for these recipes would cause a significantly higher faecal volume and increased flatulence.

Happy Dog Dry Food– Made in Germany